Walmart presents
Heroes & Headiners

Many Americans are unaware of Walmart's unwavering support for the military community. So, we let them know… LOUDLY. On Veteran’s Day, Walmart hosted a free concert for 14,000 active military members, Veterans & their families. This epic concert featured sets from H.E.R., Imagine Dragons & Chris Stapleton hosted by Rob Gronkowski & Camille Kostek, drawing 233 million engagements IRL & online.

🏆 ANA Multicultural Excellence Award
Category: Rising Multicultural Segments

We created heartfelt moments of gratitude between a member of the military community and each musical act keeping the focus on the real heroes of the evening.

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