Buldak at Coachella

When Korea’s favorite spicy noodle brand was ready to launch their endorphin-spiking hot sauce in America, we knew there was only one place to turn up the heat: Coachella.

Festival-goers were invited to Ride the Buldak High, a full-sensory experience that brought the sauce’s euphoric kick to life. Buldak samples were available across the grounds, letting fans spice up their favorite Coachella eats with a fiery twist. At the heart of the activation was our immersive pop-up, where fans could take a shot of Buldak and launch themselves sky-high (literally) via our custom “launch chair” that blasted them into the air in a moment of pure, spicy bliss. And to top it all off? Superstar GloRilla dropped in to turn up the heat even more, giving fans a chance to kick it with a true icon.

VISITORS: 27,860
SAMPLES: 107,880
SOCIAL MEDIA IMPRESSIONS: 761 M+
NEWS MEDIA IMPRESSIONS: 884 M+
LAUNCHES: 6,013
VIEWS: 750 M+
LIKES: 160 M+