Sam’s Club
Merry Express

We brought the magic of the holidays to Sam’s Clubs Members one stop at a time on The Merry Express.

This immersive winter activation transformed over 50 Sam’s Club parking lots across the country into whimsical holiday train stations sparking wonder, joy, and connection. From a larger-than-life “Gift Grab” machine with a mechanical arm handing out presents, to a reindeer ring toss that lit up Rudolph’s nose, every detail was crafted to surprise and delight Members and their families. With trains whistling, steam blowing, and festive music filling the air, the experience wrapped guests in a surreal, joy-filled winter wonderland.